Tag Archives: Todd Wasserman

Twitter: Friend or Foe?

A new study found that most brands are tweeting either too much or too little, and usually at all the wrong times. According to Buddy Media, the peak response time for tweets is actually over the weekend, with most engagement … Continue reading

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Big Brands And Their Social Media Campaigns

A new article on Mashable describes how big brands make social media campaigns – like those for the Super Bowl – and compares the steps taken to make a campaign really take off. Some of the success of the social … Continue reading

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