Tag Archives: Super Bowl

Coca Cola: Campaign Champs

I have a great love of Coca Cola and the way they market and campaign; I think they have managed to keep the brand alive but also find new and ingenious ways to market to the masses. So, in my … Continue reading

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Bright Idea for the “Blackout” Bowl

Still coming down off that Super Bowl high, so today I want to talk more about that now infamous blackout, and what some brands did to cash in on the 30+ minutes of suspended play. This is when you know … Continue reading

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Superbowl XLVII and Social Media

Across the world, the curious and the devoted alike tuned in to Super Bowl XLVII last night to watch the Baltimore Ravens take on the San Francisco 49ers in New Orleans. What a show! Amidst fouls, celebratory end field dances, … Continue reading

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Big Brands And Their Social Media Campaigns

A new article on Mashable describes how big brands make social media campaigns – like those for the Super Bowl – and compares the steps taken to make a campaign really take off. Some of the success of the social … Continue reading

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