Tag Archives: Nilofer Merchant

Rules for the Social Era by Nilofer Merchant

You might notice that I have used the term social era. It’s not to create more jargon, it’s to emphasize a point: that social is more than the stuff the marketing team deals with. It’s something that allows organizations to do things entirely differently — if we let it become the backbone of our business models.

from Rules for the Social Era by Nilofer Merchant

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