Tag Archives: marketing

In A Galaxy Not So Far Away…

This week I’ve talked a lot about the different styles of marketing, traditional and online (with it’s digital component), and today I wanted to give you a great example of how companies use digital marketing, because it really is something … Continue reading

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Digital Marketing, Digital Champions

On Monday we talked about traditional marketing vs. online marketing, and today’s post is a follow-up, focusing on another marketing strategy: digital marketing. Digital marketing uses electronic devices – phones, electronic billboards, computers, tablets, games consoles etc. –┬áin order to … Continue reading

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Be Nimble, Be Quick…

As I mentioned in “How Plugged In Are You?” Nilofer Merchant had a very interesting blog post that was part of a series about the Social Era, which tries to answer the overall question: “If you were going to design … Continue reading

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The Boys Are Back In Town…

This blog is back! Sorry for the hiatus, things were being shifted and moved about to make room for a bigger and better BLG (which is why the company website is under construction, but check back soon for a great … Continue reading

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The One That Got Away: How Marketing Campaigns Take On Lives Of Their Own

So there are two marketing campaigns that I’d like to showcase today, because both show how the media, specifically social media, can draw attention to a cause. The first was through the website “ArticReady.com,” where Shell Oil was supposedly asking … Continue reading

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Build a Brand, Build your Empire

Here is a short post to showcase the importance of branding. Obviously social media plays a large and important role in the marketing of any business, especially in this day and age, but the proper branding of a product can … Continue reading

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Twitter: Friend or Foe?

A new study found that most brands are tweeting either too much or too little, and usually at all the wrong times. According to Buddy Media, the peak response time for tweets is actually over the weekend, with most engagement … Continue reading

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