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Tag Archives: HBR
Harvard Business Review author Mark Bonchek has found an interesting trend between top brands and the way they interact with their customers: “Instead of treating customers as passive targets, they treat them as active participants. Like the sun in a … Continue reading →
You might notice that I have used the term social era. It’s not to create more jargon, it’s to emphasize a point: that social is more than the stuff the marketing team deals with. It’s something that allows organizations to do things entirely differently — if we let it become the backbone of our business models.
from Rules for the Social Era by Nilofer Merchant
Peter Bregman of Harvard Business Review documents the importance of tuning in with the everyday and not being so attached to the ever addictive “ping” of social media in his article Two Lists You Should Look At Every Morning. He … Continue reading →