Tag Archives: customer gravity

Nike: Community & Gravity

Yesterday’s post was all about creating “customer gravity,” having the ability to pull in your clients and keep them interested in your product or business by creating a relationship with them. To understand if you “push” or “pull,” you can … Continue reading

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Center of the Solar System: How to Create Customer Gravity

Harvard Business Review author Mark Bonchek has found an interesting trend between top brands and the way they interact with their customers: “Instead of treating customers as passive targets, they treat them as active participants. Like the sun in a … Continue reading

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