Tag Archives: Beyond Limits Group

Digital Marketing, Digital Champions

On Monday we talked about traditional marketing vs. online marketing, and today’s post is a follow-up, focusing on another marketing strategy: digital marketing. Digital marketing uses electronic devices – phones, electronic billboards, computers, tablets, games consoles etc. –┬áin order to … Continue reading

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Be Nimble, Be Quick…

As I mentioned in “How Plugged In Are You?” Nilofer Merchant had a very interesting blog post that was part of a series about the Social Era, which tries to answer the overall question: “If you were going to design … Continue reading

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Survive Extinction: Internet Marketing vs. Traditional Marketing

Today we’d like to talk to you about marketing, in it’s traditional form, and in its modern, online form. What is “traditional” marketing, we hear you cry? Well… Traditional marketing techniques have been developed over the past couple of decades, … Continue reading

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Pinterest: The New Frontier

Since this blog is connected to the company Beyond Limits Group inc., and I am the new Social Media Manager for the company, I thought it might be beneficial to practice what I preach here on the blog and delve … Continue reading

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How Plugged In Are You?

After reading Nilofer Merchant’s blog post “Social Means Freedom, for Better or for Worse,” it got us thinking about how plugged in our society really is, and how much we can do on the internet these days. For instance, did … Continue reading

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Coca Cola: Campaign Champs

I have a great love of Coca Cola and the way they market and campaign; I think they have managed to keep the brand alive but also find new and ingenious ways to market to the masses. So, in my … Continue reading

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Bright Idea for the “Blackout” Bowl

Still coming down off that Super Bowl high, so today I want to talk more about that now infamous blackout, and what some brands did to cash in on the 30+ minutes of suspended play. This is when you know … Continue reading

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