Category Archives: General

Tech Savvy: Google Glass Leading The Pack

Usually at South by Southwest Interactive (SXSWi), the startup companies and newcomers get a chance to shine. But this year, Google was the most talked about company at the event, with their innovative Google Glass product generating the most buzz. … Continue reading

Posted in General, Social Media | Tagged , , , , , , | Leave a comment

Internet Marketing 101: How To Buy A Domain Name

Marlee Ward shows you how to buy a domain name and firmly establish your business on the internet! BLG Creative Writer and Social Media Manager Jenna Allen

Posted in General | Tagged , , , , , , | Leave a comment

Printed Marketing Materials: Are You Doing It Right?

The trick to creating compelling marketing materials is to avoid “About Me Marketing,” according to Marlee Ward, a savvy business coach and speaker. And I tend to agree with her. If a prospective client wants information on your company, they … Continue reading

Posted in General | Tagged , , , , , , | Leave a comment

Does Your Business Need An App?

The all important question. You’ve got a website. You’ve got your social media sites. Does your business need an app? There are some important factors to take into consideration. Firstly, are your current/potential customers smartphone users? Statistics say that only … Continue reading

Posted in General | Tagged , , , | Leave a comment

In A Galaxy Not So Far Away…

This week I’ve talked a lot about the different styles of marketing, traditional and online (with it’s digital component), and today I wanted to give you a great example of how companies use digital marketing, because it really is something … Continue reading

Posted in General | Tagged , , , , , | Leave a comment

Digital Marketing, Digital Champions

On Monday we talked about traditional marketing vs. online marketing, and today’s post is a follow-up, focusing on another marketing strategy: digital marketing. Digital marketing uses electronic devices – phones, electronic billboards, computers, tablets, games consoles etc. – in order to … Continue reading

Posted in General | Tagged , , , , , | Leave a comment

Be Nimble, Be Quick…

As I mentioned in “How Plugged In Are You?” Nilofer Merchant had a very interesting blog post that was part of a series about the Social Era, which tries to answer the overall question: “If you were going to design … Continue reading

Posted in General, Social Media | Tagged , , , , , | Leave a comment