This week I’ve talked a lot about the different styles of marketing, traditional and online (with it’s digital component), and today I wanted to give you a great example of how companies use digital marketing, because it really is something you should be actively trying to incorporate into your business. To recap, digital marketing is the use of an electronic device in order to market a product to consumers. This can mean your smartphone, your tablet, your laptop etc. A really ingenious way that some companies choose to do this is through games.
For example, a game that you cannot have failed to hear about is Angry Birds. What started out as a simple smartphone game has turned into it’s own franchise, with merchandise and spinoff games and spots in other company’s TV commercials. There is even a blog dedicated to all things Angry Birds, but mostly importantly the spin off version: Angry Birds Star Wars. This is a marketing masterpiece, because it gives fans of the game a new theme and new levels, and it also advertises for the Star Wars movies that are being re-released in cinemas this year. Great marketing, great concept, excellent delivery.
But you don’t need the budget of the Angry Bird’s team to make an impact on your consumers. You just have to be creative, think outside the box, and use the tools you have to your advantage. There are plenty of great ways that you can reach out to your customers and interact with them, draw them in and engage with them, and they don’t have to be time consuming or costly. Having texts sent out or emails with deals or a survey for feedback are just a couple of ways that you can interact with your customers and they don’t have to take up your entire day. How do you engage with your customers, and how do you plan to incorporate digital marketing into your company in the future?