On Monday we talked about traditional marketing vs. online marketing, and today’s post is a follow-up, focusing on another marketing strategy: digital marketing. Digital marketing uses electronic devices – phones, electronic billboards, computers, tablets, games consoles etc. – in order to market a product to consumers. Digital marketing literally puts in you in people’s homes, in their daily lives, in the palm of their hands. It goes hand in hand with online marketing, and therefore it is definitely something you should take advantage of for your business.
This means making sure your website and/or blog is smartphone and tablet compatible so people can access it on the go. You could think about investing in an “app” for your business, and using internet marketing strategies like sending texts or emails so people can access them on their smartphones too. Perhaps you could invest in an electronic billboard for your store that scrolls through your offerings and daily deals? The possibilities are endless, so start brainstorming on the many ways that digital marketing could help you and your business. Got any suggestions? Please share!
BLG Creative Writer and Social Media Manager Jenna Allen