Today, we want to talk to you about customer loyalty, specifically, how small businesses can benefit from digital loyalty reward systems, or “loyalty cards.” If you’re like us, you probably have a wallet full of them. But if everyone’s doing it, how can you make your business’ loyalty program stand out?
By integrating social media, that’s how! There are many digital programs to choose from nowadays that allow you to sync your customer base with your social media, so that you can reach them while they’re checking their many social sites. They also allow you to communicate with your customers in other ways, like email and even text messages, so that you never have to feel out of touch with your loyal customers, and can still generate new ones too!
The perks to these digital loyalty programs are immense. Your customers no longer have to carry around your loyalty card in order to earn rewards – they can be found in the system using their name or number, and sometimes the program even lets them use their phone to “check – in.” Having a slow day? Get people in the door when you need them most by sending deals directly to their phones via text message or email – and you can tell how effective the deal was by how many customers show up! Not only that, but many of these digital loyalty programs allow you to keep track of your loyal customers so you can track their purchase history, see how often they visit, and how much money they are spending. This can help you figure out what deals work best, what crowds may be willing to make bigger purchases, and what sort of rewards you can offer in the future that will entice them to keep coming back.
These programs make the whole process simple for you, and rewarding for your customers, because they get deals directly, and rewards for loyalty. Overall, it’s an excellent tool for small business merchants and a great help in increasing loyal customer base and word of mouth referrals with the integration of social media, mobile, email campaigns and an excellent tracking system.
If you want to know more about BLG’s new digital program, please call (718) 673-7336. We’ll be glad to give you a demo!