Pinterest is a social media phenomenon this year, with hundreds of thousands of people flocking to the site to set up their profiles and see what is so addictive about this site that really revolves around photographs and external links. Depending on your business or brand, Pinterest could be invaluable to you, it all depends on how you use the site and how much time you spend marketing your brand or business. For more information on this, see our previous article: “Pinterest: the new social media weapon for your business”
With that in mind, here are some tips on how to be “Pinworthy” on Pinterest by Heidi Cohen:
Integrate your brand into your images. This means thinking about font/typeface, colours, logo, how you want to present yourself, and then sticking with it, so that your brand is recognizable and certain words/colours become associated with your brand (think the white apple logo or the cursive GE logo). Also think about embedding your website URL or a watermark in your images in case they get separated from the source link of your page.
Create great images. This may seem obvious, but it isn’t just about getting good content, it is about making the content relevant and interesting to others. This means trying to stay away from shameless self promotion. If all you post about is yourself, people aren’t going to be interested – you have to connect with them and make them want to “re-pin” your content.
Make your content easy to pin. Perhaps another obvious one, but making your content easy to pin makes it more likely that people will bother – as Cohen says “if your audience has to think about pinning your images, chances are it won’t happen. Include a “Pin It” button to remind readers.”