One of the most important things about being plugged into social media is knowing how much influence you have on the people who follow you – your klout. Can you change the way people see the world? The way they dress, or speak, or think? How about how they vote? This is your social influence and now there is a way to track how much you – or your company/business – influence those around you.
The way you can do this is through a very nifty site called Klout. By signing in and linking your profile with your various social media accounts – Twitter, Facebook, YouTube, Google+ etc., Klout gives you a score from 1-100. According to Klout: “The Klout Score measures influence based on your ability to drive action. Every time you create content or engage you influence others.” So how is the score worked out? Based on three qualifications: true reach, amplification and network impact. Your “true reach” is how many people you actually influence – those that interact with the things you post or tweet. Your “amplification”is exactly how much you influence them – how many likes did your last wall post get? How many people retweeted you today? The final number is your “network impact,” and this is how influential the people in your network are. People who ar very active, social and influential are good people to follow as they actually increase your Klout score.
So what is the point to all of this? Sure, you can have a 40+ Klout score, but what does the site actually do for you? Well, Klout not only meaures the social score of individuals, but of brands too. You can search “topics” on Klout to see what people are talking about, what’s trending, and Klout will tell you who to follow if you want to stay in the know on a certain topic. With Klout, staying on or ahead of the curve is easy, and the more time you invest, the more sociable and influencial you become. So get involved and get influential!