Earlier this week, the post Friend or Foe? discussed the best times to tweet during the day/week and exactly how many tweets per day your business or brand should be putting out. This post continues the Twitter theme with some tips on how your small business can use the social media site to your best advantage.
As we have mentioned before, Hootsuite can be a huge benefit when it comes to social media as it allows you to schedule posts to appear on one or all of your media sites at the same time, which allows you to focus on other aspects of your business. But even if you are using something like Hootsuite to tweet for you, you should still check back on your tweets hourly to see if they have been responded to: you are trying to create a relationship, the worst thing you can do is ignore people. Another thing that Hootsuite is good for is creating “streams” that track specific hashtags. That way, you can follow specific hashtags that are relevant to your business and get updates, staying current and in touch with what people are tweeting about. And, as we have mentioned before, creating a conversation that extends beyond your own business or brand and engages others is incredibly important and will set your twitter apart from the rest.
Want more Twitter tips for your business? Check out this article by Alex Fitzpatrick.