If you haven’t heard of Seth Godin, you should probably read this article, or get on over to Amazon and invest in his books. Seth Godin is the author of a number of bestselling marketing books, including Linchpin and Tribes, and the new article about him describes how his next book, The Icarus Deception, was fully funded on Kickstarter in just three hours. Mind you, that’s $40,000 in just three hours. After six hours, his funding had reach the $90,000 mark.
Kickstarter is “a funding platform for creative projects,” which allows people to donate money so that your project can get underway. For Seth Godin, that project is his new book about “the mythology of success (and failure) and how our economy rewards people who are willing to stand up and stand out.” And his marketing strategy for the Kickstarter project is pure genius. What better way to get people involved in funding your book than rewarding them with a copy of the book? With monetary donations starting at $4 and going all the way up to $1,150, eager readers can get a slew of book related rewards – such as the e-book, the audio version, a signed poster, and more. Not only is he getting his book fully funded, but Seth Godin is paying back the loyalty of his readers with bonuses and benefits not available in stores. This sort of out-of-the-box thinking is why Seth Godin’s books sell so well, and why the information in them is necessary information for those embarking on the social media tract for their businesses.
And in case you were curious, The Icarus Deception has had 3,453 donate to the page, with a total of $235,216 donated. Seth Godin is obviously doing something right.