It is always beneficial to think of new ways to market yourself on your social media sites and also to increase traffic to your sites. A good way of doing this is to reward people for liking your page. A great example of this can be seen on Kayaking Puerto Rico, a page that advertises kayaking and snorkeling in Puerto Rico. Instead of making their patrons pay for the photos that are taken of them on the day, they instead send them off to “like” the page on Facebook, which allows them free access to their photos. It is a win win situation for all, because Kayaking Puerto Rico gets the “likes” of every person who wants to tag themselves or comment on a photo, and the people involved get their adventure photos for free.
There are so many ways to make social media work for you and your business, sometimes you just have to think outside the paycheck and focus on what your customers really want.